I am a Cali girl born and raised, but everyone thinks I'm from Texas (idk why, maybe my frequent use of "y'all"). A self proclaimed product junky, shoe addict, and shopaholic (the recipe for the perfect influencer). A total goofball. And major self education junky - yup, I buy courses too and I invest in myself ALL the time. I'm kinda obsessed.

I have always had a passion for business and marketing. I started working in marketing when I was 19. I worked my way up the latter, and across the latter; working in different departments. Needless to say, I learned it all.

My superpower is helping influencers & brands become successful and form mutually beneficial long term relationships while pursuing the kind of life they actually want.... one with abundant freedom, joy, and peace. 

My experience really comes from the brand management side. I was the gal creating the strategies, hiring the influencers, running the campaigns, tracking the data, optimizing like a madwomen- I was obsessed with improving.

I also just so happened to dabble in influencer marketing as a micro-influencer and was really successful at it! So, I kept it up and love doing it myself, and testing new strategies.

Unlike others in the industry, I really have experience from every single angle you could have. It makes for a lot of experience (coming from a lot of failing forward). But after every failure was a BIG success, and now I want to share it all with you.

This industry has allowed me to combine my creativity, with my love for helping people, and my obsession with marketing and strategy.

I BELIEVE IN:

Straight talk, data, learning, more shoes, and cutting out the 'meh' to make room for the very best.

I'm NOT ABOUT:

Early mornings, mean people, bad pitches, or being lazy.

YOU CAN FIND ME:

Teaching on podcasts, on coaching calls with my delightful clients, recording new training videos, online shopping, and sharing my life on IG stories.

daily rituals

Morning greens drink, cuddles with my adorable puppy (soon. I'm manifesting this one) + handsome boyfriend, avo toast, reading & learning, and searching for the best online deals, then sharing them on my insta.